Strategy Planning

The Travelscape approach to strategy and strategic planning for businesses involved in the travel and tourism industry is to ask business critical questions about profitability and margin management at the outset. It is commercially focussed, high quality strategic thinking, coupled with a pragmatic approach. This approach incorporates and takes account of market trends and forecasts, utilising cutting edge research on buyer behaviour, customers future travel needs and aspirations as well as their motivation to purchase. This includes specialisms in niche markets.

Travelscape offers experience in preparing and implementing travel and tourism strategies for many types of businesses and organisations at international, national and local level; from cities to rural regions. We believe that the process for preparing a destination's tourism strategy should be relatively simple and rapid. We normally use the classic framework of 'where are we now?', 'where do we want to be in X years time?' and 'how are we going to get there?'

Please email Jeanne Lally for more information.