Market Research

Travelscape Research - a fusion of traditional and modern research methodologies and modelling used to identify and evaluate the social, cultural, economic, political, technological and environmental impacts of travel and tourism.

Finding out what your customer wants lies at the heart of our research. We do not assume or think to know how your customers perceive what you have to offer. We discover what people actually do, not what they tell us they do. We evidence and collect and analyse primary data in a structured and planned way. We can help you answer the question - what do I need to do next?

Travellers have become more sophisticated and aspirational in their requirements. We can bring understanding of your customers' travel experience by employing both quantitative and qualitative methods in collecting evidence to fulfil your research objectives. We offer a mix of cost effective methods which range from F2F and in-depth interviewing & observation, self complete diaries to online data capture and focus groups.

Please email Lesley-Ann Thorburn for more information.